SiteTuners Drove 87% of New Traffic Through Content Marketing
Industry: B2B Lead Generation
87% of Website Traffic Driven by Content Marketing
SiteTuners, a leader in conversion rate optimization, struggled to consistently produce high-quality content across their blog, email, and social platforms.
They needed a cohesive strategy to boost traffic, build authority, and streamline their content efforts.
šÆ Goals
- Increase website traffic
- Build trust and credibility
- Align blog, social media, and email content
š Main Result
87% of website traffic attributed to blog content
Overview
SiteTuners, a pioneer in the conversion rate optimization industry, needed support in implementing their content marketing initiatives.
Their primary challenge was consistently delivering high-quality content across multiple platforms, including their blog, email marketing, and social media channels, to establish trust and build industry thought leadership.
Even with strong expertise, a lack of consistent content can stall growth.
SiteTuners needed to stay visible, valuable, and top of mind in a fast-moving digital landscape.
To achieve SiteTuners’ goals, the following solutions were implemented:
Content Strategy Development: Laid the foundation for the blog to become a growth engine
Content Creation & Distribution: Amplified the blog through social media
Email Marketing Optimization: Developed copy to nurture and convert subscribers
Content Strategy Development
We started with a content strategy assessment to analyze content gaps, audience needs, and competitive positioning. From here, we went on to map out a rock-solid editorial calendar that became the backbone for the entire content approach.
Each piece of content was planned weeks in advance, with careful consideration of how blog posts, social media updates, and email campaigns would work in concert to deliver a unified message.
Topics were selected based on keyword and audience research, addressing the core challenges faced by conversion optimization professionals and marketing leaders. In this sense, the calendar wasn’t just a scheduleāit was the architecture of SiteTuners’ thought leadership.
Content Creation and Distribution
We rolled out more than 200 blog posts, each designed to educate and convert.
These weren’t superficial articles but deep explorations of conversion rate optimization techniques and best practices, developing what became known as one of the most respected CRO resources in the digital space. Each piece was meticulously crafted to balance educational value with strategic calls to action, creating natural pathways from reader engagement to client relationships.
Blog posts, articles, case studies were strategically repurposed on SiteTuners’ social media channels. To expand their reach, we also took the reins on LinkedIn and built a brand-new Pinterest presence from scratchātapping into new, untapped audiences hungry for optimization insights.
Email Marketing Optimization
Email isn’t just a box to checkāit’s a strategic touchpoint for nurturing relationships and driving conversions.
We created compelling, value-packed copy for weekly newsletters that kept SiteTuners top of mind without feeling salesy. Each email offered bite-sized insights, actionable tips, and relevant updates based on the latest articles and blog postsābuilding trust and positioning SiteTuners as a go-to expert.
We also helped develop a drip nurture sequence designed to guide subscribers through the buyer journey. From first touch to final decision, every message was carefully timed and crafted to overcome objections, educate leads, and build momentum toward conversion.
Results
Hereās what the strategy delivered:
ā 200+ blog posts published, strengthening SEO and brand authority
ā 87% of total website traffic came directly from content efforts
ā A streamlined, scalable process to fuel ongoing content production
Lessons & Takeaways
SiteTuners’ experience highlights key takeaways for any business looking to get more from their content marketing efforts:
š A structured editorial calendar creates consistency and focus
š Valuable, audience-driven blog content is a long-term traffic engine
š Strategic use of social media and email amplifies reach and reinforces brand credibility
Turn your content into your #1 growth engine
Letās build something amazing togetherāstarting with a strategy that actually drives results.
What Clients Say
Mafe is beyond exceptional. It is impossible for me to tell you just how amazed you’ll be with the quality of work she provides. She goes way beyond what is expected. Superior communication skills (English), very organized, creative and conscientious.
Working with Mafe was a game-changer for our business. Her insights are invaluable!
Mafe’s expertise took our SEO strategy to the next level. Highly recommend her services!
Become one of my awesome clients
How to build your online presence
Are you struggling to create a strong online presence for your business or personal brand?
It’s time to take action and build your online presence effectively with our comprehensive checklist for success.
