SEO & paid advertising strategy

Build and grow your online presence

Boost your online visibility and drive qualified traffic

SEO & SEM services

Get in front the eyeballs that matter

Overwhelmed by frequent Google updates? Now you don’t have to worry about your search engine rankings.

I’m here to help you create sustainable SEO and SEM strategies to increase visibility among people who WANT and NEED to buy what you sell.

Let’s get your business the attention it deserves.

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Customized SEO and SEM plans to catapult your brand and make it top-of-mind

Keyword research

Identifying high-value keywords to target based on your business goals and audience search behavior

Competitive analysis

Analyzing your competitors’ online strategies to identify opportunities for differentiation and advancement.

On-page optimization

Enhancing your website’s structure, content, and metadata for better organic search rankings.

Off-page optimization

Implementing strategies to acquire high-quality backlinks that improve domain authority and search rankings.

Paid search campaigns

Developing and managing pay-per-click (PPC) campaigns for search engine and social that deliver immediate traffic and results.

Performance tracking & analysis

Tracking and analyzing your SEO and SEM efforts to continually refine strategies for maximum effectiveness.

On-going consultation

Providing continuous optimization advice and updates on the latest algorithm updates and strategies to keep you ahead.

Ready to outrank and outshine your competitors with SEO and paid advertising? 

Whether you’re trying to rank a new website or need help with optimizing an established site, I’m here to help!

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What Clients Say

  • Mafe is beyond exceptional. It is impossible for me to tell you just how amazed you’ll be with the quality of work she provides. She goes way beyond what is expected. Superior communication skills (English), very organized, creative and conscientious.
    Casey Murphy
    SiteTuners
  • Working with Mafe was a game-changer for our business. Her insights are invaluable!
    Kouji Higashida
    Cindy’s Lei Shoppe
  • Mafe’s expertise took our SEO strategy to the next level. Highly recommend her services!
    John Jackson
    BYTAGIG
DOWNLOAD YOUR FREE CHECKLIST

How to build your online presence

Are you struggling to create a strong online presence for your business or personal brand?

It’s time to take action and build your online presence effectively with our comprehensive checklist for success.

SEO & SEM Services FAQs

Search Engine Optimization (SEO) is the process of improving a website’s visibility on search engines like Google.

By optimizing your site’s structure, content, and keywords, SEO helps your business appear in search results when potential customers look for products or services related to your industry. The goal of SEO is to attract high-quality organic traffic, increase brand visibility, and ultimately drive more conversions.

Organic SEO refers to strategies designed to improve a website’s visibility in search engine results without relying on paid ads. It involves optimizing your website’s content, structure, and user experience to align with search engine algorithms. Organic SEO focuses on creating value for users through high-quality, relevant content and earning traffic naturally over time.

Paid search (e.g., Google Ads) and SEO are two approaches to increasing visibility on search engines, but they work differently:


Paid Search: Generates immediate results by placing your ads at the top of search engine results pages (SERPs) for specific keywords. However, it requires ongoing investment and delivers results only while you’re actively paying for ads.

SEO: Focuses on earning organic (unpaid) traffic by optimizing your site for search engines. It takes time to see results but provides long-term benefits without recurring costs per click.
Both approaches can complement each other. Paid search is excellent for quick wins, while SEO builds sustainable visibility over time.

Yes, SEO is one of the most cost-effective and sustainable digital marketing strategies.

It helps you attract high-quality leads, build brand authority, and achieve long-term business growth. While it requires an upfront investment and time to see results, the payoff can be significant. With a well-executed SEO strategy, you can consistently generate organic traffic and reduce dependence on paid advertising.