Cindy’s Lei Shoppe Increased Online Revenue by 393% with a Website Redesign
Industry: D2C eCommerce
393% Revenue Growth After Website Redesign & Migration
Cindy’s Lei Shoppe, a beloved legacy lei retailer in Hawaii, faced declining online performance due to an outdated website.
With a planned migration to Odoo (an all-in-one CRM and business platform), they needed a modern, conversion-focused website and expert support to manage a seamless transition.
🎯 Goals
- Redesign the website to improve UX
- Enhance marketing and sales operations
- Increase traffic and conversions
🏆 Main Result
393% revenue increase in year 1
Overview
For decades, Cindy’s Lei Shoppe had been a beloved staple in Hawaii, known for its handcrafted leis and deep-rooted traditions.
But despite their rich history, their online presence was struggling.
Their outdated website wasn’t just visually unappealing—it was costing them customers. Navigation was clunky, conversions were low, and the site simply didn’t reflect the warmth and beauty of their iconic brand.
The turning point? A bold decision to revamp their digital storefront while migrating to Odoo, an all-in-one platform designed to streamline operations.
But they knew they couldn’t afford to risk downtime or a loss in sales. They needed an expert who would help them redesign their website to improve user experience while at the same time avoiding the costly mistake of wiping out their existing organic traffic.
Since the Cindy’s team was also not tech-savvy, they also required support to ensure a smooth transition and effectively communicate their requirements to the Odoo developers.
To bring Cindy’s vision to life, the following solutions were implemented:
Website Redesign: Conducted UX audits, rebuilt landing pages, and improved content architecture
SEO & Content Strategy: Developed a robust SEO migration plan, content roadmap, and competitive analysis
Odoo Migration: Managed the full migration process and developer coordination to ensure a smooth launch
Email Marketing: Introduced automation to boost engagement and retention
Rebuilding the Website for a Seamless User Experience
The first step was identifying what wasn’t working. A comprehensive site audit revealed key conversion barriers, so a fresh design was crafted with intuitive navigation, compelling copy, and a user-first approach.
Every landing page was optimized to create an effortless shopping experience that truly reflected Cindy’s Lei Shoppe’s heritage and craftsmanship.
Below is a comparison of Cindy’s Lei Shoppe’s old homepage (left) and the revamped one (right):
SEO and Content Strategy: Attracting More Customers
One of the risks of website redesigns and migrations is the potential traffic loss due to several factors:
- Improper implementation of URL redirection
- Lack of implementation of SEO best practices such as meta tags, keyword optimization, and content hierarchy
- A transition period where the new site experiences a temporary dip in traffic as search engines re-crawl and index the new site
These underline the importance of thorough planning and testing before launching the new site.
In Cindy’s case, we developed a robust SEO strategy to prevent traffic loss during migration and improve search rankings. This included the following:
- A comprehensive redirect strategy that preserved SEO elements from the old site, and ensured mobile responsiveness.
- A competitive analysis that identified growth opportunities
- A strategic content roadmap that ensured Cindy’s Lei Shoppe would attract and engage more potential customers.
Monitoring analytics closely post-launch also helped identify any issues quickly, allowing for prompt adjustments to minimize traffic loss and maintain user engagement.
Seamless Migration to Odoo
Migrating an entire eCommerce operation to a new platform can be a real headache, but meticulous planning and coordination ensured a smooth transition.
Acting as the consultant on tech requirements and the bridge between Cindy’s Lei Shoppe and Odoo developers, we ensured business needs were met without any hiccups, keeping the store live and operational throughout the migration.
Email Marketing Automation
To keep customers engaged, automated email sequences were introduced. From welcome emails to abandoned cart reminders, these campaigns improved retention and strengthened relationships with both new and returning customers.
Results
The impact of these changes was undeniable:
✅ 121.8% revenue increase 3-months post-migration, proving the power of a strong digital foundation.
✅ 113.84% increase in conversions 3-months post-migration. The company’s website revenues were now at the same level as peak season income on the old website
✅ 393% increase in revenue 1 year post-migration. When comparing performance in the months running up to peak season, the new website more than tripled revenue by doubling the conversion rate (from .58% to 1.82%), showcasing the effectiveness of the redesign and optimization efforts
✅ 74% increase in organic traffic 1 year post-migration.
Lessons & Takeaways
Cindy’s Lei Shoppe’s digital makeover highlights key takeaways for any business looking to optimize its digital marketing:
📌 A well-executed website redesign can transform customer experience and significantly increase conversions.
📌 SEO and content strategy are crucial for maintaining and improving search visibility during site migrations.
📌 Clear communication with developers ensures the final product aligns with business goals.
📌 Email automation isn’t just about sales—it’s about nurturing lasting customer relationships.
Ready to transform your marketing?
Stop struggling with digital marketing. Start building a strategy that drives results!
What Clients Say
Mafe is beyond exceptional. It is impossible for me to tell you just how amazed you’ll be with the quality of work she provides. She goes way beyond what is expected. Superior communication skills (English), very organized, creative and conscientious.
Working with Mafe was a game-changer for our business. Her insights are invaluable!
Mafe’s expertise took our SEO strategy to the next level. Highly recommend her services!
Become one of my awesome clients
How to build your online presence
Are you struggling to create a strong online presence for your business or personal brand?
It’s time to take action and build your online presence effectively with our comprehensive checklist for success.
