BYTAGIG Increased Conversions by 421% with Funnel Optimization
Industry: B2B eCommerce
421% Increase in Conversions Through Funnel Optimization
Bytagig, a leading IT services provider in Portland, struggled with low lead conversions and an unstructured marketing approach, limiting growth and execution efficiency.
Their website needed to reflect their authority in IT and cybersecurity, while also offering clear pathways for visitors to engageāsuch as interactive elements and microconversionsāto capture interest and generate qualified leads.
šÆ Goals
- Increase website traffic
- Boost lead conversions
- Align marketing efforts
š Main Result
421% increase in conversions
Overview
Bytagig, one of Portlandās leading IT service providers, knew they had the expertise to help businesses with cybersecurity, network management, and more.
But there was a problemātheir website wasnāt pulling its weight. Despite offering top-tier services, they faced stagnant traffic growth, low lead conversions, and scattered marketing efforts.
BYTAGIG’s website traffic wasnāt translating into customers so they weren’t getting the most out of their paid campaigns.
What was missing? A clear strategy. Without a structured roadmap, their marketing team was spinning wheels, and potential leads were slipping through the cracks.
To address these challenges, the following solutions were implemented:
Website Refresh & Funnel Optimization: Improved branding and structure; introduced a cybersecurity quiz as a lead magnet
SEO & Content Strategy: Launched a strategic SEO plan and value-driven content roadmap
Marketing Roadmap: Built a cohesive plan to align the team and ensure consistent execution
Website Refresh and Funnel Optimization
First, we tackled the website itself. Bytagig needed more than just tweaksāthey needed a full refresh to enhance their visual appeal and reinforce their identity as a cutting-edge technology company.
We revamped the design to make it sleek and modern while improving the information architecture to ensure a seamless user experience. The website copy was also refined to better resonate with Bytagigās audience, clearly communicating their value proposition.
But we didnāt stop there. To supercharge lead generation, we introduced an interactive cybersecurity quiz. This engaging lead magnet wasnāt just for funāit captured potential customers’ interest while providing real value, transforming casual visitors into qualified leads.
Below is a comparison of Bytagig’s old homepage (left) and the revamped one (right):
SEO and Content Strategy
Next, we tackled visibility. A robust SEO strategy was rolled out to improve search rankings and attract high-quality traffic. Alongside this, a detailed content roadmap ensured every blog, article, and page aligned with Bytagigās business goalsāeducating potential clients while driving them deeper into the sales funnel.
Marketing Strategy Development
To keep everything on track, we developed a structured marketing roadmap. This wasnāt just a planāit was a guide to ensure the entire marketing team was aligned, with consistent messaging and strategies across all channels. No more guesswork. Just clear, actionable steps.
Results
These changes led to significant improvements:
ā 64.23% increase in engagement, showing Bytagig was finally connecting with its audience.
ā 35.37% boost in website traffic, bringing in more potential leads than ever before.
ā A staggering 421% increase in conversions, proving the funnel optimization wasnāt just effectiveāit was transformative.
Lessons & Takeaways
BYTAGIG’s experience highlights key takeaways for any business looking to get more from their digital marketing efforts:
š A Website Refresh Can Redefine Your Brand: A modern, user-friendly design enhances brand perception and improves user experience.
š Engaging Lead Magnets Drive Conversions: Interactive tools like cybersecurity quizzes capture attention and turn visitors into qualified leads.
š SEO and Content Strategy Fuel Growth: Consistent, optimized content aligned with SEO best practices attracts the right audience and improves visibility.
š Structured Marketing Roadmaps Create Alignment: A clear, actionable roadmap ensures cohesive messaging and efficient execution across all marketing channels.
š Continuous Funnel Optimization Delivers Results: Regularly refining the website funnel enhances user engagement and drives sustained growth.
Ready to turn clicks into customers?
If your website feels more like a digital ghost town than a lead-generating machine, letās change that. Let’s turn your traffic into real, measurable growth.
What Clients Say
Mafe is beyond exceptional. It is impossible for me to tell you just how amazed you’ll be with the quality of work she provides. She goes way beyond what is expected. Superior communication skills (English), very organized, creative and conscientious.
Working with Mafe was a game-changer for our business. Her insights are invaluable!
Mafe’s expertise took our SEO strategy to the next level. Highly recommend her services!
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